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Revenue Pipeline Optimization: Take your Follow-up from Good, to Better, to Best

Would you like your sales pipeline to be optimized, or to operate in a more streamlined fashion? I am not referring to the number of prospects currently in the funnel, or even the number of deals being worked. I am asking whether you would like to guarantee that every prospect and every deal is moving swiftly through the pipeline in the smartest, most efficient, and most effective manner. If you are nodding “yes”, then you are my kind of manager – forward-thinking, and motivated toward finding a practical and sustainable solution.

Optimizing the pipeline is the essential key to unlocking productivity. In the dynamic and constantly evolving world of sales, that is the equivalent to finding “the holy grail” is it not?

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So how can you begin to approach the strategy of optimizing your pipeline? I suggest laser-focusing on the all-important follow-up process. That is because consistent,persistent, and expedient follow-up is what actually moves deals through the pipeline. This means no hesitations, no hindrances, and no hurdles.  In a recent post, I described follow-up as the single most important element of sales for those precise reasons. In today’s post, I will reveal the steps you can take to transition from good to better, and eventually, from better to best. Read more