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How to Have a Brilliant Sales Conversation Every Time (hint: Don’t Break These 4 Rules)

What, does the term “Selling” mean to you? I decided to see how the various dictionaries define Selling–beyond the obvious. Paraphrasing what I found, Selling is “to persuade or influence to a course of action or to the acceptance of something; to bring about or cause to be accepted; to advocate successfully.”

Persuade. Influence. Advocate. To sell-and to do it consistently and successfully-you must communicate ideas to the prospective client. To really draw them into the process, you must first listen, then ask, and answer questions. Communicating is not the same as telling,just as hearing is not the same as listening. Indeed, if you measure a reps performance only by the number of calls they make, you may not adequately be emphasizing the distinction between holding a conversation with someone, and simply speaking with them. That’s becausetalking is not the same as conversing. Read more