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All Posts Tagged Tag: ‘thoughtful conversation’

Turn No Decision Made – Into a Real Deal

Depending on which articles your read; whose studies you consider, it is said that as much as 60 percent of business deals are lost due to indecision.  The prospect opts to hang tight to the “status quo.” While there are times that it’s prudent to keep the status quo most of the time doing so inhibits progress. Historically had our …

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Serve Benefits Straight Up

There’s fancy French Cuisine and there’s meat and potatoes. Which one best describes your sales pitch? Do you proudly tick off your product’s features like they are the appetizers and hope to keep the prospect on the line long enough to serve them the Cognac Shrimp with Beurre Blanc Sauce, or do you recognize that with your initial call that businesses …

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The Business of Relationships

When I was growing up we had a gigantic garden in back of the house.  Actually maybe it wasn’t gigantic; maybe I was just small?  Anyone who knew my grandmother said that she had a “green thumb.”  No matter what she grew it had more flavor than the same thing grown next door. She grew the biggest, sweetest strawberries, tomatoes flavored …

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Real Up Your Sales Style

In 1974 I bought my first microwave oven from JC Penney.  Whenever a technology is new to the consumer, the price is always high for a handful of years.  The first microwave ovens hit the stores in 1967 so when I bought, I paid $750, which definitely taxed the household budget.  The product came with a one year guarantee, and …

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The Language of Sales

Linguists will tell you that there are between 6,500 and 6,800 different languages spoken in the world today, but technically it would be more accurate if you doubled that number. The first thing that I learned in college was that along with every subject that I took there was a hidden language course.  The language of my master’s field, which …

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The Four R’s for Effective Sales Conversations

All of us had all-knowing mothers who spouted tidbits of wisdom that we all swore we’d never say to our own kids.  My mom would say, “Who did it?”  I would say, “I don’t know.”  She’d say, “No one named ‘I Don’t Know’ lives here.”  I would roll my eyes, when I said, “I wish…” and she’d reply, “If wishes …

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Moving Conversations Beyond Product and Price

Sales conversations inevitably follow a specific course, down one topical path. It is a well-worn and often quite predictable track called “product and price.”  To improve your chances for a sale, you may try to steer the conversation in other, more intellectual directions. Your intention of course is to engage the buyer in a higher quality discussion that addresses their …

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How to Have a Brilliant Sales Conversation Every Time (hint: Don’t Break These 4 Rules)

What, does the term “Selling” mean to you? I decided to see how the various dictionaries define Selling–beyond the obvious. Paraphrasing what I found, Selling is “to persuade or influence to a course of action or to the acceptance of something; to bring about or cause to be accepted; to advocate successfully.” Persuade. Influence. Advocate. To sell-and to do it …

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Incite: to stir up or provoke to action