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All Posts Tagged Tag: ‘sales strategy’

Customer-Centric is a Verb Not Just an Intention

“Customer-Centric” isn’t a new noun in the businessman’s dictionary; it’s actually the verb that the early settlers built their businesses on. Imagine the year 1849.  You walk into the General Store and the owner, John, looks up, and says, “Hey, Joe, how’s the missus?  Is she ready for the extra sugar for her blackberry preserves?  You know; she promised me a …

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Turn No Decision Made – Into a Real Deal

Depending on which articles your read; whose studies you consider, it is said that as much as 60 percent of business deals are lost due to indecision.  The prospect opts to hang tight to the “status quo.” While there are times that it’s prudent to keep the status quo most of the time doing so inhibits progress. Historically had our …

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Learning the Tricks of the Trade

Okay, I’ve never admitted this in public before, but we’re friends, so I’m going to trust you not to snicker. I spent second grade in a one room school house. Yes, a box with a peaked roof, bell with a rope beside the door; a right off of Little House on the Prairie schoolhouse on the outskirts of Jackson, Michigan. …

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Sales Are Made By Teams

Talent wins games, but teamwork and intelligence win championships. Michael Jordan There is a reason that we have multiple governing houses making decisions for our country.  They are meant as a check and balance system, but too, it is a division of responsibilities and a way to tap into the experience and expertise of many.  So it works in business too.  Even the …

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Don’t Step In Stress

Some years back I served as the editor of the city paper in a small bedroom community in California’s Central Valley.  When you’re the editor of a small town newspaper you are also the interviewer, photographer, typesetter, public relations manager, and floor sweeper.  You cover everything from fires and parades, to births, deaths, football games, bake-offs and award ceremonies.  It’s definitely …

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The Business of Relationships

When I was growing up we had a gigantic garden in back of the house.  Actually maybe it wasn’t gigantic; maybe I was just small?  Anyone who knew my grandmother said that she had a “green thumb.”  No matter what she grew it had more flavor than the same thing grown next door. She grew the biggest, sweetest strawberries, tomatoes flavored …

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Real Up Your Sales Style

In 1974 I bought my first microwave oven from JC Penney.  Whenever a technology is new to the consumer, the price is always high for a handful of years.  The first microwave ovens hit the stores in 1967 so when I bought, I paid $750, which definitely taxed the household budget.  The product came with a one year guarantee, and …

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There Is Revenue In Your Mistakes

Hindsight is always 20/20 and that’s too clear a vision to waste.  It is human nature to tuck away memories of extreme moments, so more often than not, our greatest lessons stem from the mistakes we make.  In business one of your most powerful, money-making assets is the lessons you learn when things don’t go right.  In 1959 Ford lost …

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Solid Work Ethics for Success

  “At the end of the day, you are solely responsible for your success and your failure.  The sooner you realize that, you accept that, and integrate that into your work ethic, you will start being successful.”  Erin Cummings Everything I know about work ethics I learned from my first employer.  I was just 16 and I went to work …

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Saving Money is Earning Money

When you’re a kid the thing you want most in the world is to be a grown up, so birthdays are a big deal.  Presents are fun, but the thing that I looked forward to the most was the birthday card from my grandmother.  She always tucked a crisp, clean, brand new one dollar bill in it.  Over the years …

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Incite: to stir up or provoke to action