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All Posts Tagged Tag: ‘increase revenues’

Customer-Centric is a Verb Not Just an Intention

“Customer-Centric” isn’t a new noun in the businessman’s dictionary; it’s actually the verb that the early settlers built their businesses on. Imagine the year 1849.  You walk into the General Store and the owner, John, looks up, and says, “Hey, Joe, how’s the missus?  Is she ready for the extra sugar for her blackberry preserves?  You know; she promised me a …

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Accurate Report Card Drives Profit Up

I was always a good student.  I suppose it helped that I earned $2 for every “A” on my report card, but in truth, I really did like to see proof of my hard work.  My brother, on the other hand, didn’t give a whit about school, so on the day he brought home a report card with three F’s …

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Serve Benefits Straight Up

There’s fancy French Cuisine and there’s meat and potatoes. Which one best describes your sales pitch? Do you proudly tick off your product’s features like they are the appetizers and hope to keep the prospect on the line long enough to serve them the Cognac Shrimp with Beurre Blanc Sauce, or do you recognize that with your initial call that businesses …

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Increase Revenue with Quality Leads

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” ~Steve Jobs While it is true that sales is a numbers game there is a fine line between what is best, quantity or quality, when it comes to filling your call list with prospects. You can argue that it’s a hit and miss situation so the …

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Confidence Translates to Sales

Laws of Attraction In the early 1900’s there was a “New Thought Movement.” Proponents wrote about, and lectured that “both people and thoughts are pure energy and like energy attracts like energy.“  The idea came to be known as the Laws of Attraction. The concept was sold to the populace with a biblical reference which gave it more substance for people. …

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It’s A Data Driven Age

“Time present and time past Are both perhaps present in time future, And time future contained in time past… T.S. Eliot Is it possible to see the future?  Yes, if you take a look at the past.  Time has proven again and again that history repeats itself.  The repetition isn’t in a literal sense, it’s more conceptual.  Mark Twain refined …

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Don’t Step In Stress

Some years back I served as the editor of the city paper in a small bedroom community in California’s Central Valley.  When you’re the editor of a small town newspaper you are also the interviewer, photographer, typesetter, public relations manager, and floor sweeper.  You cover everything from fires and parades, to births, deaths, football games, bake-offs and award ceremonies.  It’s definitely …

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Real Up Your Sales Style

In 1974 I bought my first microwave oven from JC Penney.  Whenever a technology is new to the consumer, the price is always high for a handful of years.  The first microwave ovens hit the stores in 1967 so when I bought, I paid $750, which definitely taxed the household budget.  The product came with a one year guarantee, and …

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There Is Revenue In Your Mistakes

Hindsight is always 20/20 and that’s too clear a vision to waste.  It is human nature to tuck away memories of extreme moments, so more often than not, our greatest lessons stem from the mistakes we make.  In business one of your most powerful, money-making assets is the lessons you learn when things don’t go right.  In 1959 Ford lost …

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Saving Money is Earning Money

When you’re a kid the thing you want most in the world is to be a grown up, so birthdays are a big deal.  Presents are fun, but the thing that I looked forward to the most was the birthday card from my grandmother.  She always tucked a crisp, clean, brand new one dollar bill in it.  Over the years …

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Incite: to stir up or provoke to action