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Customer-Centric is a Verb Not Just an Intention

“Customer-Centric” isn’t a new noun in the businessman’s dictionary; it’s actually the verb that the early settlers built their businesses on. Imagine the year 1849.  You walk into the General Store and the owner, John, looks up, and says, “Hey, Joe, how’s the missus?  Is she ready for the extra sugar for her blackberry preserves?  You know; she promised me a …

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Was That No A Maybe?

Think back.  When you were growing up and you asked for something your parents often said, “No” with a variety of phrases.  Each one meant something different to you; few of them were seen by you as an ironclad turn down – or you wouldn’t have asked more than once.  Really, what kid settles for no? The Way Kids Define “No.” …

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Accurate Report Card Drives Profit Up

I was always a good student.  I suppose it helped that I earned $2 for every “A” on my report card, but in truth, I really did like to see proof of my hard work.  My brother, on the other hand, didn’t give a whit about school, so on the day he brought home a report card with three F’s …

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Turn No Decision Made – Into a Real Deal

Depending on which articles your read; whose studies you consider, it is said that as much as 60 percent of business deals are lost due to indecision.  The prospect opts to hang tight to the “status quo.” While there are times that it’s prudent to keep the status quo most of the time doing so inhibits progress. Historically had our …

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Learning the Tricks of the Trade

Okay, I’ve never admitted this in public before, but we’re friends, so I’m going to trust you not to snicker. I spent second grade in a one room school house. Yes, a box with a peaked roof, bell with a rope beside the door; a right off of Little House on the Prairie schoolhouse on the outskirts of Jackson, Michigan. …

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Who You Call Matters

Kids are so smart. Have you ever watched them in action? More often than not, when they want something they get it. Why? They get yes answers because they have a natural radar that tells them who to ask? Not really. What they have is a natural instinct to remember what does and doesn’t work depending on their want or …

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Serve Benefits Straight Up

There’s fancy French Cuisine and there’s meat and potatoes. Which one best describes your sales pitch? Do you proudly tick off your product’s features like they are the appetizers and hope to keep the prospect on the line long enough to serve them the Cognac Shrimp with Beurre Blanc Sauce, or do you recognize that with your initial call that businesses …

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Sales Are Made By Teams

Talent wins games, but teamwork and intelligence win championships. Michael Jordan There is a reason that we have multiple governing houses making decisions for our country.  They are meant as a check and balance system, but too, it is a division of responsibilities and a way to tap into the experience and expertise of many.  So it works in business too.  Even the …

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Increase Revenue with Quality Leads

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” ~Steve Jobs While it is true that sales is a numbers game there is a fine line between what is best, quantity or quality, when it comes to filling your call list with prospects. You can argue that it’s a hit and miss situation so the …

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Confidence Translates to Sales

Laws of Attraction In the early 1900’s there was a “New Thought Movement.” Proponents wrote about, and lectured that “both people and thoughts are pure energy and like energy attracts like energy.“  The idea came to be known as the Laws of Attraction. The concept was sold to the populace with a biblical reference which gave it more substance for people. …

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Incite: to stir up or provoke to action