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Monthly Archive for: ‘August, 2010’

Higher Margins and Bigger Paychecks Using a Powerful Story

How are some companies able to generate consistently higher margins than their competitors?  Take an organization like Tiffany & Co. jewelers.  The silver, gold, platinum and diamonds are the same as the next jeweler’s… right?  Tiffany & Co. has a “story” that eclipses the product inside.  This story which is based on tradition, quality, workmanship and a superior customer experience …

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Effective Call Research – Getting it Right

Sellers seeking to be more successful are putting more emphasis on proper sales call preparation.  Competition is fierce and prospect’s available time is scarce, so seller’s have to be prepared to make the most of this limited customer-facing time…. whether on the phone or in person.  Having an effective call preparation process can significantly improve results.  ShadeTree’s Dynamic Conversation Playbooks …

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Incite: to stir up or provoke to action